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Nordwestfur Collections: why do not we do them?

Nordwestfur Collections: why do not we do them?

Fashion collections – no brand can do without them. Every year the Fashion Houses try to outshine each other releasing new and new fashion collections which are either worlds apart each other, or ... are just clones. There are many types of collections. The most spreading ones now are seasonal, preliminary, intermediate and capsular. Seasonal collections are those which are released to a certain season, defining the main fashion trends for different parts of the year. As a rule, these are the most scaling fashion shows which include everything, from underwear to outwear. Intermediate collections are not big fashion shows which also demonstrate seasonal specialties. But unlike seasonal shows intermediate ones are like a “test ball”. Designers check the impression which one or another outfit makes, and decide whether it is worth to include into a seasonal collection or it is necessary to improve. Preliminary collections are released regardless of seasons. Their main aim is to introduce wide audience to specialties of a brand. These specialties are not limited by rigid boundaries. Exactly there designers present the brightest and the most unusual images which are called “Couture fashion”, which perfectly suit for “red-carpets” and high-society routes, but almost never may be used in daywear. And, finally, capsular collections which have appeared recently. They present not so much, as a rule up to ten, items which match to each other. Capsular collections are usually released as a result of cooperation of a brand with some famous person; moreover, it is usually a limited manufacturing. As it is clear releasing of Nordwestfur company clothes does not meet any definition of fashion collections. Moreover, we have intentionally refused to create clothes in “a collection way”. First of all, because we are not a fashionable brand. Our clothes is not supposed for podiums and fashion shows, our main task is to create comfortable clothes for daily life. So we do not create odious things, but try to make our clothes so that they are functional and comfortable as can be. We do not follow the crowd, our basic models of parkas, jackets, wind jackets and vests are time proved classic which was improved by modern conditions. These clothes are out of fashion, they are always actual, and what is more important, utilitarian and reliable. All our items are different by shell fabric, by filler depending on the customer’s needs and using conditions. These are the main criteria according to which we modernize outwear manufactured by our brand. Improving our products by technical specifications we firstly see after their quality, but not the quick changing fashion trends. If you want to have in your wardrobe a truly universal outfit of high quality, you are always welcome to our catalogue!

May 05, 2018